Publicity marketing is a powerful method for brand awareness. Publicity marketing is cheaper than traditional marketing methods, yet can yield more benefits. Unlike paid advertising, publicity spreads more information to the public because it uses trusted media. It also allows brands to communicate with a massive audience. Regular features in newspapers and magazines can boost […]

Essentially, marketing management is the process of planning, monitoring, and executing a marketing program or policy. By doing so, you will increase profits and attract more potential consumers. If you want to become a marketing manager, you must understand the four Ps. Here’s a guide to the four Ps. Those four components combine to make