Buying Into a Franchise Cafe

Buying Into a Franchise Cafe A franchise cafe is a business that’s part of a larger network of restaurants. These restaurants follow the same guidelines and policies as the corporate headquarters, but they’re owned by individual investors rather than by the corporation itself. Some chains have both franchising and company-owned locations; for example, McDonald’s has […]

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How Hospital Marketing Can Improve Your Hospital’s Bottom Line

How Hospital Marketing Can Improve Your Hospital’s Bottom Line Hospital marketing is a complex process. It involves analyzing environmental factors to develop a marketing policy and strategies specific to the health service providing unit. Consumers are becoming increasingly savvy when choosing healthcare providers. They are researching doctors and hospitals online, reading reviews, and seeking recommendations

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